Revenue Impact Calculator
Enter your current numbers below. The calculator models the projected 12, 24, and 36-month ARR impact of implementing the playbook, broken out by which modules contribute which improvements. The model uses conservative assumptions anchored on the SOM math from the TAM, SAM & Market Sizing.
e.g., $25M = 25000000
From your CRM closed-deals data
Includes expansion and churn. 105% = 5% net growth before new logos.
What % of customer count you add each year (gross, before churn)
How fast the playbook delivers its modeled gains
3-year cumulative ARR delta:
$0
vs. without the playbook
Model uses conservative composite assumptions from public B2B SaaS benchmarks. Actual results vary with execution quality, market conditions, and starting state. Not a guarantee — a directional model the CFO can audit.
Each module in the Strategic Foundation contributes a specific kind of lift. Conservative estimates from public B2B SaaS data; your actual lift depends on execution.
Removing non-fit accounts from the spend universe. Reallocates budget to higher-conversion segments. Direct effect on win rate and CPL.
The focus dividend. Locked ICP doubles paid efficiency and tightens sales-cycle math by ~20% in the focused segment.
Propensity-to-buy scoring routes sales effort to Hot-band accounts. SDR-to-meeting conversion tightens; pipeline coverage holds with lower SDR headcount.
The empirical truth about where you win consistently. Sharpens positioning against named competitors; closed-won rate in the Right-to-Win segment rises by 15–25 points.
Proactive competitive intel reduces the “found out from a buyer” failure mode. Battlecards close more deals against named competitors.
Value-based pricing + discount governance + middle-tier bullseye design. The single largest non-volume revenue lever.
Compounding effect — the feedback loop that keeps Right-to-Win, Pricing, and Brand honest quarter over quarter.
Brand-led awareness compounds over 12–24 months. Inbound share rises; paid CAC drops; the AI-Overviews citation game gets winnable.
Expansion playbooks + referenceable Champions + community programs. The cheapest, highest-conversion demand channel any function operates.
Named agents reporting to named humans. Every per-module lift above gets multiplied by the AI Operating Model’s output velocity. No direct revenue lift; enables every other lift to run at scale.
The numbers above assume the playbook is implemented as a system, not as scattered fixes. The 90-day journey on Operator Brief is the sequence. The Architecture page shows the agent system that runs it. The Operator Brief is where you start.
How the model works
The calculator runs a simple compound-growth model. Without the playbook, your ARR projects forward using your current win rate, ACV, retention, and new-logo growth rate. With the playbook, each of those four inputs gets the conservative lift estimated from the sections above. The lifts compound over time, weighted by the implementation-aggressiveness setting (conservative = 12-month ramp, moderate = 6–9-month ramp, aggressive = 3–6-month ramp).
The compounding is real. A 15% lift in win rate plus a 10% lift in ACV plus 3 retention points isn’t additive — it’s multiplicative. That’s why mature marketing functions running a coherent playbook outperform scattered execution by a factor, not a percentage.
What the model doesn’t capture. Macro shifts in the market. Competitor moves that erase your category position. Internal execution failures (the playbook is a system; the system requires the operator). The CFO conversation that determines whether the budget for the playbook actually gets approved. The model is a directional tool, not a forecast.
How to use this with the CFO. Plug in your current numbers, pick the conservative implementation setting, screenshot the 3-year ARR delta, and walk into the budget conversation with the model in hand. The model is auditable — every lift assumption is tied to a specific area. The CFO can dispute the assumptions; that’s the productive conversation. The model gives you the floor to have it.