CoreCMO

Bottom-up TAM


Audit-grade market sizing.

Count matching LinkedIn companies times ACV. Every account in the count is verifiable. The CFO will audit it; the board will trust it. Feeds M01 with the bottom-up math, not the vendor TAM estimate.

SAM attach rate = of the TAM, what % is realistically reachable for your motion. SOM = of the SAM, what % is your near-term serviceable share.