Persona Builder

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Build your buyer persona with evidence.

Name your target persona. We pull 20-100 matching LinkedIn profiles, then aggregate the top job titles, locations, and current companies. The output is a real-data persona, not an aspirational fiction. Saves to your Brief so Buyer Personas & Propensity reads from evidence.

Build the persona set your deal complexity calls for — not a fixed four. Keep the end user out of the buying committee unless you're PLG, and add the situational "why now" layer. See Buyer Personas & Propensity.

Target title

Be specific. "VP Marketing" works better than "Marketing."

Company keywords (optional)

Searches in current employer name.

Industry (optional)

Valid top-level: Technology & Media; Healthcare; etc.

Location (optional)

School keywords (optional)

Sample size 20 profiles 30 profiles 50 profiles 100 profiles

Build my persona →

~10-15 seconds. Aggregates patterns first; individual profiles surfaced only as a small sample with LinkedIn links. No contact data extracted.