This moved

Persona Builder now lives inside the method it belongs to.

As a standalone page this was a lookup with no method around it and no memory of the last time you ran it. The thinking it supports lives in a module, so the capability moved there, and the execution moved into your own assistant where your context already is.

Read the method: buyer personas propensity

Ask your assistant for: corecmo_buyer_personas_propensity, paired with corecmo_fetch_company_intel for live data.

CoreCMO

Persona Builder

Build your buyer persona with evidence.

Name your target persona. We pull 20-100 matching LinkedIn profiles, then aggregate the top job titles, locations, and current companies. The output is a real-data persona, not an aspirational fiction. Saves to your Brief so Buyer Personas & Propensity reads from evidence.

Build the persona set your deal complexity calls for, not a fixed four. Keep the end user out of the buying committee unless you're PLG, and add the situational "why now" layer. See Buyer Personas & Propensity.

Be specific. "VP Marketing" works better than "Marketing."

Searches in current employer name.

Valid top-level: Technology & Media; Healthcare; etc.

~10-15 seconds. Aggregates patterns first; individual profiles surfaced only as a small sample with LinkedIn links. No contact data extracted.