Your Operator Brief
Start with your website. The research agents read it and fill most of this in about ten seconds. You edit anything before it saves.
Nothing publishes, and nothing is stored about the page we read. Prefer to type it yourself? .
This is the central context file. Once you've populated it, every prompt card on the site will substitute your real company name, your real ICP, your real voice rules: no more [COMPANY NAME] placeholders. Your Brief has three states, and you control the move between them: it autosaves to this browser as you type; once you're signed in it also syncs to your CoreCMO account so it follows you across devices and to anyone you invite; and it stays private to you and your team until you explicitly promote it to a published company page, which is the point at which any of it becomes public. Nothing publishes on its own. Be honest in here: a Brief you softened is a Brief that teaches AI the softened version.
Why this document matters more in 2026
"AI helps amplification. It does not inherently generate impact. If what you offer and why is fuzzy, AI multiplies the fuzziness. So before you multiply with AI, ask: what are you multiplying?"
This Brief IS what you're multiplying. Every AI tool you point at marketing work, every prompt, every agent in AI Operating Model (Web Operations, Performance Marketing, Field Marketing and the rest), every output across the playbook: runs on this context. Sloppy Brief, scaled wrongness. Tight Brief, scaled rightness. Fill it well.
Links for this company
LLM context link (private, full Brief, for your assistant)
The LLM link carries the whole Brief and is not indexed. Treat it like a password: anyone with it can read everything here. Rotate it from your account.
Status
No Brief saved yet. Fill the fields below: autosaves as you type.
First time here? Paste your company URL below and the four research agents fill the Brief in 10 seconds. Edit anything before it saves.
AI populate
Paste your URL. The research agents fill your Brief in about 10 seconds.
The site read above can only know what your website says. Your own assistant can see your CRM, your wiki and your deal reviews, so it can answer the questions a website never states. Paste the instruction below into it with this page open.
Worth knowing before you do: this page holds about a third of the Brief. The rest live inside the module that asks each question, which is also where the question is explained. The instruction points your assistant at a manifest of all of them, so it knows where to go.
If you have connected CoreCMO over MCP, prefer corecmo_record_finding instead. It reaches every field in one call rather than a page at a time, it refuses to overwrite an answer you gave, and it records which agent supplied each value so the Brief shows it as agent-sourced. Typing into the page does none of those three: a typed value is indistinguishable from one you wrote yourself, which is why rule 1 above has to be a rule rather than a guarantee.