Win/Loss Reviews
Internal Win/Loss interviews give you your customers' language. Public G2 and Capterra reviews give you your competitors' customers' language. Feeds Win/Loss Analysis with the qualitative substrate the Brief needs to compete on positioning, not pricing.
Note: G2 and Capterra often rate-limit or render in JS. If the auto-lookup fails, paste a specific review URL. For deeper sentiment, route through Claude in a future v1.28.x.