Win/Loss Reviews
Internal Win/Loss interviews give you your customers' language. Public G2 and Capterra reviews give you your competitors' customers' language. Feeds M07 with the qualitative substrate the Brief needs to compete on positioning, not pricing.
Note: G2 and Capterra often rate-limit or render in JS. If the auto-lookup fails, paste a specific review URL. For deeper sentiment, route through Claude in a future v1.28.x.