Methodology Selector
Marketing Mix Modeling at $30M Annual Recurring Revenue (ARR) is premature. Account-Based Marketing (ABM) below $25K Annual Contract Value (ACV) is unit-economic suicide. Multi-Touch Attribution is dead. Tell us your stage, motion, and contract size below. The output tells you which sections of the playbook are go-now, which are premature, and which to read for context.
FACTUAL + EDUCATIONAL, NOT PRESCRIPTIVE
Stage gates are honest defaults, not absolute rules. Every recommendation includes the reasoning so you can override with judgment. If your situation is the exception (e.g., $30M ARR with 5 years of clean weekly channel data already in place), use the explanation and decide. The selector is a starting point for the conversation, not the conversation.
Current run-rate ARR, not target.
The dominant motion. If hybrid, pick the larger revenue contributor.
Land-deal ACV, not expanded ACV.
Who funds the runway shapes the playbook math.
Affects regulatory and channel-fit guidance.
Every section of the playbook. We mark each Go (do this now), Wait (premature for your stage), Skip (not for your motion), or Educational (read for context, don't build yet).
Default: Series B sales-led $25K–$100K ACV PE-backed SaaS.
The Go-Now sections compound. Start with ICP & Audience if you don't have an honest one yet. Then layer the rest in order.