CoreCMO, a GTM operating system for B2B SaaS companies, has published the complete specification for all 57 agents in its operating model as open web pages at corecmo.ai/agents. Each page carries the agent's mandate, its cadence, the named inputs it reads, the evaluations that decide whether its output is good enough to ship, and the steps to install it. Nothing is behind a form or a login. The company published the specifications in the open because the buying research that matters now happens inside AI assistants, and an assistant cannot cite a document it cannot read.
What CoreCMO published
CoreCMO has made the full specification of its 57 marketing agents public at corecmo.ai/agents. Every agent has its own page. Every page states four things in the same order: what the agent is responsible for, how often it runs, which fields of the Operator Brief it reads before it acts, and how its output is evaluated before a human sees it.
The directory sorts the 57 into three groups. Three agents run an entire operating area end to end, covering field marketing, performance marketing and web operations. Eight agents cut across every area so the function behaves as one system rather than a set of disconnected tools. The remaining 46 each run the area of the operating module they sit on, from ICP definition through pricing, competitive intelligence, lifecycle email and executive communications.
None of it is gated. There is no form, no login and no download.
Why the specifications are public rather than gated
Buyer research has moved inside AI assistants, and assistants read the open web. G2 found that 51 percent of software buyers now begin their research in a large language model. Gartner's research puts the share of B2B buyers who form a view before ever reaching a vendor's website at roughly 75 percent.
That changes what a gated asset is worth. A specification sitting behind a lead form is invisible to the systems doing the research. It cannot be retrieved, so it cannot be quoted, so it cannot influence the answer a buyer receives. Publishing the specifications openly is the only way for them to participate in that answer at all.
Marketing spent fifteen years learning to trade information for an email address. That trade stops working when the reader is a model, because a model will not fill out your form. It will just describe the vendor whose material it could actually read.
Corey McCarthy, founder of CoreCMO
How an agent specification is structured
Each specification is a build sheet rather than a description. It names a mandate, so the agent's scope has an edge to it. It names a cadence, so there is an answer to when it runs. It names its inputs by field, which means the agent reads the company's own positioning, ICP, voice rules and numbers from the Operator Brief instead of inventing them. It names its evaluations, which are the checks the output has to pass. And it names an autonomy level, which sets what the agent may do without a person approving it.
Autonomy defaults to the most conservative setting. An agent drafts and a human ships, unless a company deliberately raises the level for that agent.
How the agents relate to the Operator Brief
The agents do not hold their own knowledge of the company. They read it.
The Operator Brief is a structured record of how a company goes to market: its market and segments, its buyers, its positioning and message hierarchy, its voice rules and forbidden language, its pricing, and the numbers it manages against. Every agent reads the fields it needs from that one record. Changing the positioning in the Brief changes what every agent produces from that point on, without editing 57 prompts.
This is the boundary worth stating plainly, because it is where similar-sounding products differ. CoreCMO is not a content generator and it does not replace a marketing automation platform, a CRM or an analytics stack. It is the layer those systems and those assistants read from, so that the same understanding of the company shows up in every piece of work.
What the agents are checked against
Each specification carries its own evaluations, and they are written as pass or fail rather than as guidance. The recurring checks cover factual grounding, so claims trace to a named field or a cited source; voice, so output is scored against the company's stated voice rules and forbidden language before it ships; and scope, so an agent asked for one deliverable does not quietly produce a different one.
A separate cross-cutting agent scores every draft from every other agent against the Brief's voice rules and blocks the ones that fail. Borderline drafts go to a person. This is the part most AI marketing deployments skip. Scott Brinker and Frans Riemersma's martech research found that 91 percent of marketing teams are producing AI content while 37 percent have any controls in place to verify it.
The gap between those two numbers is the whole problem. Teams did not need another way to produce marketing faster. They needed something that could tell them whether what came out was true and whether it sounded like them.
Corey McCarthy, founder of CoreCMO
Where the system is already running
CoreCMO's own marketing function runs on the operating model it publishes. The Operator Brief holds the company's positioning and voice rules, the agent specifications in the public directory are the ones in use, and the site's build process enforces the same discipline the specifications describe. The site refuses to publish when a claim cannot be traced to its source, which is the machine equivalent of the factual grounding evaluation.
How the specifications may be used
The specifications are published for reading, citation and adaptation. A team can take a specification and install the agent in its own assistant without buying anything. What CoreCMO sells is the operating system underneath: the Operator Brief that gives the agents a shared, current, company-specific record to read from, and the 44 operating modules that hold the method.
Pricing is by organization rather than by seat, because an operating system gets more valuable the more of a team reads from it, and charging by head would work against that.
About CoreCMO
CoreCMO is a GTM operating system for B2B SaaS companies. It captures how a company goes to market, its market, its buyers, its positioning, its voice and its numbers, in a single structured record called the Operator Brief, and then makes that record readable by every person and every AI assistant doing marketing work. The system covers 44 operating areas across strategy, channels and measurement, and ships 57 agent specifications that run those areas. CoreCMO is published at corecmo.ai and is priced by organization rather than by seat.
Media contact
Corey McCarthy, Founder, CoreCMO
press@corecmo.ai
Media are free to quote from this release in full or in part. The canonical version of every CoreCMO announcement lives at corecmo.ai/press. Syndicated copies should link back to that address.