The agent directory.
57 agents. Three run an operating area end to end, eight cut across every area to keep the function working as one system rather than a set of islands, and the rest each run the area of the module they sit on. Every one has a mandate, a cadence, named inputs, its own evals and the steps to install it.
Operating area agents.
Three agents, each running one operating area end to end.
Orchestration agents.
Eight agents that cut across every area, so the function works as one system rather than a set of islands.
Account Intel HubThe 360 view per account. Aggregates per-account signals from every source, CRM, marketing automation, product analytics, customer success, community, intent, propensity: into one account-level intelligence record.
Brand Voice AgentThe filter that ships before publish. Scores every draft output from every agent against the Brief’s Voice DOs, Voice DON’Ts, Forbidden Language, and Brand Pillars. Blocks low-scoring drafts; routes borderline ones to humans; passes clean ones through.
Brief Sync AgentThe agent that keeps the Brief fresh. Reads every other agent’s output for updates that should propagate back to the Operator Brief: never updates the Brief directly, but surfaces drift to the named human owner for each section with the recommended change and the supporting evidence.
Comms Governance AgentThe cadence enforcer. Watches every outbound channel, email, LinkedIn, SMS, paid retargeting, customer comms, internal newsletters, and enforces send-limits per recipient per week. Prevents the “same nurture three times” failure mode.
Eval Library AgentThe agent that watches the agents. Runs eval suites against every agent’s output on a defined cadence, tracks quality scores over time, flags drift > 10% week-over-week, and gates new prompt versions before they ship.
Proof Library AgentThe right reference at the right moment. Indexes every customer story, case study, reference contact, testimonial, ROI metric, and public quote by industry, persona, deal size, use case, and objection it disarms.
Revenue Attribution EngineThe closed-loop math. Maps every marketing activity to pipeline, expansion, and retention outcomes: the agent that answers the CFO’s “what did this $X spend produce?” without a 4-week analytics project.
Signal RouterThe central nervous system. Ingests signals from every operating area, CRM, intent data, customer success, win/loss, propensity score, market sizing, and routes each one to the right agent or human owner in real time.
Module agents.
Every module carries the agent that runs its area of the work. They are listed here so the roster is the whole roster, and each one links to the spec on the module it belongs to.
Strategic Foundation
Best-in-Class Assessment AgentTracks where the marketing function ranks on the AOS rubric. Compares to peer-set benchmarks. Surfaces the dimensions where the gap to best-in-class is largest: with the area of the playbook + budget required to close it.Best-in-Class Assessment
Brand & Positioning AgentMaintains the brand voice rules, positioning statement, and brand pillars as the single sentence repeated verbatim across every surface (the 1-of-2 LLM thesis demands consensus through repetition, not paraphrase). Refreshes the voice forbidden-language list. Pressure-tests positioning against market signal. Audits cross-surface consistency: does every G2 profile, LinkedIn page, podcast intro, and press release say the same sentence the same way? The strategic owner the Brand Voice Agent enforces against.Brand & Positioning
ICP Researcher AgentOwns the ICP definition + the 100-point scorecard + the A-through-F account grading. Refreshes from closed-won + Win/Loss patterns. The agent that prevents ICP drift from becoming ICP rewrite.ICP & Audience
Market Intelligence AgentProactive competitive intelligence. Crawls competitor sites, hiring pages, changelogs, press, and analyst notes weekly, so Sales never finds out about a competitor move from a buyer first.Product Marketing & Competitive Intelligence
Market Sizing AgentKeeps TAM / SAM / SOM defensible to the CFO. Re-runs the model quarterly with named sources, surfaces saturation early, and exposes the single assumption that, if wrong by ±20%, would change the budget recommendation.TAM, SAM & Market Sizing
Persona Researcher AgentMaintains the persona set your deal complexity calls for (with situational "why now" personas) + the propensity-to-buy signal layer. Reads CRM + product analytics + community engagement to surface who’s in-market right now per persona.Buyer Personas & Propensity
Pricing Intelligence AgentKeeps pricing defensible. Watches discounting patterns, monitors competitor pricing moves, surfaces packaging drift, and flags deals where the proposed discount is far from the win-rate-justified range.Pricing & Packaging
Project Architecture AgentOwns the set of projects the team works inside. Recommends splits where rules actually differ, writes the instruction docs from the Brief without duplicating it, and flags every project that has drifted from the facts it depends on.Project Architecture
Right-to-Win CouncilKeeps the ‘why we win’ thesis honest. Pressure-tests the Right-to-Win statement quarterly against fresh Win/Loss + competitive intel. Surfaces drift before positioning becomes a story we tell ourselves and not the market.Right-to-Win
Voice of Customer AgentCaptures customer language continuously from the sources you already record, extracts verbatims with provenance, tags and counts them against declared thresholds, and routes crossings to the function that can act. Stops deliberately short of naming what a theme means.Voice of Customer
Win/Loss AgentRuns the win/loss program end-to-end. Triggers structured 30-minute interviews on every closed-won and closed-lost > $50K within 14 days. Synthesizes themes quarterly. Rewrites positioning, pricing, and the product roadmap.Win/Loss Analysis
Channels & Execution
ABM Account ResearcherResearches tier-1 + tier-2 accounts for ABM motion. Builds the multi-thread map (who’s the EB, who’s the champion, who’s the blocker), pulls trigger events, drafts personalized AE outreach. The agent that powers named-account selling.ABM
AEO & GEO Operations AgentOperates SEO, AEO and GEO as one program rather than three fashions. Runs the baseline, holds the self-containment test on every AI-facing page, and treats any citation percentage as perishable.AEO & GEO
Campaign Architecture AgentOwns the layer above the channels. Refuses to let an activity be called a campaign. Writes the brief before anything is built, and runs the pre-launch check the day before.Campaign Architecture
Content Operations AgentRuns the editorial calendar end-to-end across BOTH disciplines: SEO content for the human-search layer AND AEO/FAQ content for the LLM inference layer. Queues briefs, monitors SERP positions daily, tracks LLM citation share-of-voice quarterly, surfaces refresh candidates when rankings drop, maintains cluster-coverage AND consensus-source coverage. Keeps content compounding instead of decaying.Content & SEO
Customer Story AgentOwns customer marketing content as a program: case study drafting, advocate identification, customer-story pipeline, reference roster maintenance. Powers the Proof Library Agent with fresh, consented, high-fidelity stories.Customer Marketing
Event Customer & Advocacy AgentOwns the customers already in the building. Segments who is attending four ways from the record, briefs the team so nobody walks into a warm conversation cold, and chases the two things that decay fastest at an event: consent captured on the floor, and the intel somebody heard in a queue.Events
Event Mobilization AgentTurns a signed contract into a running workstream inside five working days. Extracts the organizer's deadlines before they run down, opens the channel, books the five meetings, builds the revenue operations objects before the first invitation, and puts a name and a date on every task including the ones outside marketing.Events
Event Pipeline AgentChannel-specific event operations: the per-event tracker that complements the canonical Field Marketing Agent. Owns the event-by-event pipeline math, the booth-scan-to-opportunity attribution, and the 10× ROI honesty check.Events
Event Readiness AgentGuards the messaging track. Runs the five-phase clock from six weeks out, chases each handoff, checks the do-not-say covers every competitor who will be in the room, and refuses to let the field receive language that has not been signed off by someone other than its author. Writes none of it.Events
Launch Program AgentHolds the tier line so the market keeps listening. Forces one objective onto every launch brief before a single asset is built, and runs the ninety days after the day everyone else stopped paying attention.Product Launch
Lifecycle Email AgentOwns the email program as a lifecycle: trigger-based sequences, suppression hygiene, deliverability monitoring, and the lifecycle-to-stage map. Protects sender reputation while compounding pipeline.Email & Lifecycle
Media Evaluation AgentOwns the placement decision record and the buyer-universe map. Scores every placement the same way against a named objective, derives budget from the allocation rails, and separates audited numbers from media-kit claims.Media & Distribution Evaluation
PR Comms AgentOperates press, analyst, and earned-media programs: press release drafting (with embedded FAQ blocks for AEO citation lift), journalist relationship maintenance, analyst-briefing prep, quarterly newswire cadence ($600/release with FAQ-embed is the cheapest AEO line item in the discipline), and AI-era citation tracking (do LLMs cite us in shortlist answers?).PR & Comms
Paid Media AgentChannel-specific paid media operations: the pillar-level specialist that complements the canonical Performance Marketing Agent with deep channel craft. Builds campaign briefs, runs creative variants, manages bid strategies per channel.Paid Media
Partner Marketing Operations AgentRuns the partner lifecycle as one operating program. Counts a partner as activated only when they take a real action, tracks dormancy before it becomes churn, and never hands out MDF without accountability.Partner & Channel Marketing
Reviews AgentOperates review-site presence as a program: G2 first (it’s the upstream that auto-syndicates to AWS Marketplace, Azure Marketplace, Capterra, and the LLM citation corpus), TrustRadius / Gartner Peer Insights secondary. Drafts customer review-request sequences tied to lifecycle moments (onboarding, QBR, NPS-promoter, post-renewal), monitors review velocity AND syndication health, surfaces sentiment shifts, drafts vendor responses to public reviews.Reviews & Social Proof
Social AgentDrafts LinkedIn + social content in your founder voice. Maintains a 70/30 mix (original / curated). Watches engagement patterns. Drafts replies + comment-thread engagement. Powers founder-led + executive-led thought leadership.LinkedIn & Social
Webinar Program AgentRuns the webinar as a program, not a series of one-offs. Names the objective before the topic, holds the slot against the launch request, and ships every follow-up inside twenty-four hours.Webinar Program
Website & Conversion AgentRuns the site as a conversion system rather than a design project. Holds the single backlog, returns requests without a stated problem, and refuses to call a test early.Website & Conversion
Measurement, Influence & Alignment
Budget Allocation AgentWatches budget pacing across every line in real time. Surfaces over- and under-pacing weekly. Validates new spend asks against pipeline math + saturation curves. Defends the budget envelope from the cumulative drag of small ‘just this once’ exceptions.Budget & Allocation
Cross-Functional Liaison AgentMaintains the cross-functional operating model, drafts contribution briefs for product and sales reviews, runs the quarterly RACI review, and tracks the 90-day artifact to signature.Cross-Functional Workflow
Executive Brand AgentRuns the operating rhythm of an executive's external voice: holds the monthly conversation that produces raw material, keeps the POV consistent across two years, watches the risk boundaries, and reports the indicators that are readable when attribution is not. Never writes in their voice unsupervised.Executive Branding
Executive Comms AgentDrafts board-deck narratives, investor updates, internal all-hands, and CEO/CFO/board memos in the executive’s voice. Pulls from every other agent’s output to build the ‘state of marketing’ story the board reads.Executive Communications & Board Influence
MMM AgentMaintains the marketing mix model: refreshes monthly on a 13-week rolling window, recalibrates channel coefficients, surfaces saturation curves and channel-decay patterns. Pairs with Revenue Attribution Engine for the model-to-model agreement test.Marketing Mix Modeling
Org & Operating Model AgentMaintains the marketing function's design: the JTBD map, the org chart, the functional workflows and the tech stack. Keeps the four layers consistent with each other and with the stage the company is actually at.Marketing Org & Operating Model
Pipeline Council AgentStewards the weekly Pipeline Council AND the quarterly AEO Council: the two cross-functional meetings where Marketing + Sales + RevOps + CFO (weekly pipeline) and Marketing + PMM + SEO/AEO + Customer Marketing (quarterly AEO review) align on the math at both ends of the funnel. Drafts the agendas, distributes the pre-reads, captures decisions, tracks follow-through.Ops & Governance
Pipeline Math AgentThe quantitative truth-teller on pipeline coverage AND the AEO measurement stack above it. Watches pipeline-to-quota ratios by stage. Watches LLM referral traffic + share-of-answer monthly. Surfaces velocity drift, alerts when math is breaking before the QBR says so. The agent that catches the gap quarter-of, not quarter-after.KPIs & Measurement
Work Intake AgentHolds the front door. Triages every incoming request against the intake standard, keeps the board honest about what is actually in flight, measures cycle time from request rather than from start, and produces the weekly work review the team runs from.Work Intake & Capacity
Sales & RevOps
ARR Reporting AgentOwns the monthly ARR close as a reporting discipline. Builds the bridge, runs the two-road reconciliation, computes GRR and NRR side by side, and refuses to publish a movement it cannot explain.ARR Reporting
Bookings Reporting AgentRuns the monthly bookings close as a governed artifact, not a query. Exports Closed Won, reconciles against ARR and revenue, recomputes TCV and ACV to one standard, then archives the month and never touches it again.Bookings Reporting
Lead & Deal Lifecycle AgentOwns the layer beneath every pipeline number you report. Runs the scoring and routing rules, holds the first-touch SLA, and keeps the MQL to SQL handoff a written procedure rather than an argument.Lead & Deal Lifecycle
Partner Program AgentOperates the sales-side partner program as a running system. Watches deal-registration SLAs, guards against channel conflict and double-pay, reconciles commission monthly and keeps tier attainment honest.Partner Program
Pipeline Hygiene AgentKeeps the opportunity record trustworthy so the forecast is defensible. Weekly: audits open pipeline for hygiene exceptions and routes each to its own owner rather than publishing a list nobody owns.Pipeline & Opportunities
RevOps Systems AgentMaintains the systems map as a living document. Guards the one-system-of-record rule, watches the three seams for drift, runs the hygiene cadence, and reconciles across CRM, billing and the warehouse before a number reaches a dashboard.RevOps Systems
Sales Workflow AgentKeeps the lead-to-closed-won process honest. Weekly: audits open pipeline for stage-hygiene and SLA breaches. Per deal: verifies the three-way match between CRM, contract and the finance system before close.Sales Workflow
The strategy these agents come from