Partner Marketing OS · Enable
Make it easy for partners to market and sell you correctly, fast. Enablement is where activation is won or lost.
A first-90-days path: welcome and portal access → product and positioning training → certification → first co-marketing asset → first campaign or deal registration. Assign a named onboarding owner for top tiers and an automated track for scaled tiers.
Above roughly 25 partners, a portal is the system of record for enablement: assets, training, deal registration, MDF requests, and reporting. It is what makes a large base manageable (see the Scale module).
Per partner type: positioning and messaging guide, co-branded templates (email, landing page, social, one-pagers), pitch deck, demo/proof assets, a campaign-in-a-box, brand and co-branding guidelines, and battlecards.
Role-based (sales, technical, marketing), badged, with recertification. Certification gates tier benefits and directory placement, and keeps quality high as you scale.
Before a partner co-markets: trained, certified, assets localized to their brand within guidelines, tracking in place, and channel-conflict rules understood.
Onboarding 30/60/90 plan, enablement kit, certification curriculum, co-branding guidelines, and the market-ready checklist.